Diploma in UX design
COMPETITIVE BENCHMARKING
In order to create a good product, it is necessary to have a look at existing competitors in the market. It gives you an understanding of the product and provides an indication on where the product can improve. There is a reason certain companies succeed and others not. This is why it is important to have a look at the competitors.
ONLINE SURVEY
This step is often overlooked. Although it is something small, it is crucial to do a survey. It gives you an idea of how your product is performing. It also gives users the chance to provide feedback. A survey helps improve the product, makes the user feel a sense of connection to the product and they feel part of the process. With the online survey we have learnt that most users use the airline website to book flights. It is always good to take to the online skies before committing too much to the UX proses.
NOTE-TAKING
Note-taking is a core skill for UX professionals. Whenever you do research, you will need to take notes to highlight key insights observed. Note-taking is necessary at multiple points in the UX process. It's a great way to gather unstructured information and covert it into structured information.
USABILITY TEST
This is a multiple task exercise and will bring the UX Designer through all the various aspects of setting up, conducting and recording a usability test.
It is recommended that the UX Designer also conduct an interview as part of the session. If you have a user or customer sitting in front of you, it’s a fantastic opportunity to dig deeper and learn more.
Comparative tests are great to see how well or badly different organisations try and solve the same problem. Usability testing is not just listening but also seeing what the user experiences when interacting with a product. It is one of the best ways to see how well a product works.
AFFINITY DIAGRAM
Learning how to run an affinity diagram session, and being confident in doing so, is one of the most important skills for a UX professional. It is always good to work in groups to get others' opinions. It is necessary to broaden your insights by getting others opinions. Getting up from your seat and doing something with colleagues always help to get a new perspective and sort data more accurately.
CUSTOMER JOURNEY MAP
This is an important technique to use as an more structured way to see the pain-points and where the product exceeds. This map will truly show where the booking proses takes place and where the user finds the work easy and where not.
FLOW DIAGRAM
In reality, you might need to design multiple flows to ensure you have covered all the major use cases. This project is where the product really becomes visible for the team. It is important to use your note-taking, Affinity diagram and customer journey map when conducting the flow diagram.
